Four phases.One arc.
A blueprint we've refined over six years and sixty-some engagements. Predictable enough to plan against; flexible enough to make room for the discoveries that change the work.
Listen first. Pattern second.
We spend the first two weeks asking better questions than answering them. Conversations with founders, customers, and the people who'll have to live with the work. We surface constraints early — the ones nobody wrote down — and lay out the ambition in a single page everyone can hold.
Strategy before surface.
Positioning, architecture, references. A blueprint earns the work's right to exist before the first mark is made. We argue with it in workshops until it stops flinching — only then do we let craft begin.
Crafted in tight, transparent loops.
Design and engineering sit at the same desk. We ship in two-week increments with a small review at the end of each — never a 'big reveal' that lands without warning. The same team you met in week one is the team holding the pencil in week ten.
The last ten percent.
We linger on what other studios call done. Type, motion, copy, finish — tuned until the work feels inevitable. The phase that's hardest to defend on a timeline is the one that decides how the work will be remembered.
Same room, even when it isn't.
We default to a small, weekly rhythm: one working session, one async note, one decision log. No status meetings — the work is the status.
The questionswe hear most.
A handful of recurring questions from first conversations, answered straight.
- /01
- End-to-end, our retail and hospitality fit-outs usually run 12–20 weeks from signed brief to handover. Institutional and larger commercial fit-outs (10,000+ sqft) typically run 20–28 weeks. Design-only engagements without execution are shorter — 6–10 weeks.
- /02
- Both. We can take a brief end-to-end from design through build and handover, or hand drawings to your existing contractor at the end of design. The build-as-well version costs less in coordination overhead — and gives the design team the ability to make the small in-situ calls that hold the finish together.
- /03
- Design is quoted as a fixed fee against the agreed scope. Build is quoted as a detailed BOQ — line-item against materials, labour, and bought-out parts — with a separate PMC fee. We avoid percentage-of-build pricing on the design fee; it misaligns incentives.
- /04
- Yes — we currently run a multi-site rollout for a Gurgaon-based retail brand. For rollouts, we set a design language up-front and execute each location against it, with a per-site BOQ. This is a different shape of engagement from a one-off fit-out.
- /05
- Gurgaon is our home — most of our projects are in Gurgaon, Delhi, Noida, and the wider NCR. For the right brief, we’ll consider out-of-region engagements, typically for clients we’re already partnered with.
- /06
- Yes. Mutual NDAs are standard before sharing strategy, financial, or unreleased brand decisions. We’ll send our template, or work from yours.
How long does a typical interior project take?
Do you work design-only, or do you also build?
How are projects priced?
Do you handle multi-site rollouts?
Where do you work?
Do you sign NDAs?
Curious whether thefit is right?
A first call is always free of charge and free of agency-speak. Tell us what you're working on; we'll tell you honestly whether we're the right studio for it.
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